However, you will need to make sure to factor in the costs for the cards and this game idea when you come up with your trade show budget. Scratch-Off CardsĪ scratch-off card is an easy way to keep thing interesting for each booth visitor at your next trade show. Take the extra time to teach attendees about your business and the products that you offer. These games tend to last longer and keep people at your booth, so be sure your staff is making the most of the opportunity. There are options for visitors to participate in a solo game or challenge a friend. You can purchase an iPad kiosk with preloaded games like trivia games, puzzles, or action games. If your company has a budget for more innovative games, consider a gaming station.
Trade shows are often in large convention centers, so sending someone from your team out helps you reach attendees who may not have otherwise made it to your booth. If someone answers correctly, they receive a ticket to redeem a prize at your booth. Send someone who is staffing your booth out on the floor to ask attendees trivia questions. Since social media is relatively new, you may need to choose someone with more experience in this area to control this game. Many businesses utilize Twitter or Instagram for this game, which can also help with tracking analytics. Let attendees know that they need to follow you on the social media channel of your choosing and use your hashtag during the event to win a prize. Hashtag ContestĬreate a hashtag for your business ahead of your next trade show event. This can save on staff time better spent on something else. Attendees enjoy spinning the wheel for a chance to win a prize and will gladly hand over their business card for an opportunity to play.Īlmost anyone can run a prize wheel, so there is not much staff training that you need to do before your trade show event. Prize wheels have become a staple at any trade show because they are inexpensive and effective. While some of these games to play at trade show booths are long-standing staples, others are newer and relate to a younger audience. Make your booth more approachable and engaging. This simple game draws potential customers to your booth and allows you to follow up once you have their business card information. The best games to play at trade show booths require no significant participation to enter, like drawings where contestants drop their business card into a bowl to win a prize. When thinking of fun things to do at a trade show booth, you should consider how involved the activity is and what you stand to get out of the exchange. There are a lot of businesses competing for attention on top of the other networking opportunities organizers host. Be sure to track all of your daily leads and log meaningful discussions. If you are using less advanced games at your booth, consider making your own analysis from the information you have to present to team leads and managers. Strong analytics provide examples of your return on investment that you can present to management. Some games offer built-in analytics so you can have an on-the-spot analysis of how well that game performed at drawing traffic to your booth. Attendees will play for the chance to win a small prize or some bragging rights, and you will establish a foundation for a conversation that you can continue with them later on or as a follow-up. Be sure to frame the game in a way that highlights their benefits. Educate Potential Customers about Your Products and ServicesĬonsider hosting a trivia game that teaches attendees about the products and services you offer. Offering fun games for trade show booths can also draw potential customers who may have been attending to visit other businesses or breakaway sessions. Providing an enticing game will draw out shy attendees and help break the ice. Some trade show attendees are wary of being pounced on by a booth staffer and will stick to pacing the aisles. Building relationships is essential in sales and will help you to create long-term clients.
The longer potential clients are at your booth, the more you can establish a connection with them. Whether attendees are waiting in line for their chance to play or are engaged in a more involved game, your sales team will have the time to start a conversation. Here are additional benefits to hosting a game at your booth. Offering fun things to do at a trade show booth will help you reach attendees you may not have otherwise. Not all attendees are as willing to strike up a conversation with your sales team. Retail Displays & Corporate EnvironmentsĪfter your business decides to attend a trade show, you will need to develop a plan for attracting people to your booth.Xclaim Fabric Table Top Pop Up Displays.
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